This was a very exciting project for us. With the client being open to new ideas we got the chance to shoot two films about stories of the Clinique La Prairie in Montreux using vintage lenses that we developed a love-hate relationship with during this shoot.
Choosing to create a format that stands out in a very limited amount of time - easy.
Execution of it - not so easy.
Finally, we chose to shoot this project on some very hard to find vintage Lomo Anamorphic lenses. The look of these is very distinctive with crazy flares and oval blur. The most difficult part of operating a heavy camera package is was not the weight, but pulling focus on a lens that moves back and forth due to its mechanics. This means after nearly every change of focal distance we had to re-adjust the matte-box in order to correctly expose the image and to avoid seeing any reflections on the ND filter that was mounted to the matte-box.
Nevertheless, once back in the editing suite we were stoked about what these old goodies could do and would do it all the same again.
Pictures of lenses and Larry the gaffer.
Read the entire interview here.
3. Coming from the Hospitality Industry, how do you differ from other Media companies and how do you benefit from it?
Nobody cares if you film in 8-or 10bit how many FPS your camera can shoot and why you shoot in Log profiles. The main priority is Why. Why do we film/photograph this project, why are you hiring us. Purpose first, then process looking at the tech stuff, actions we need to take and focusing on the result last. Most (media) companies go the other way asking “what is the kind of result you are looking for?” - That's not wrong. Simply different. We prefer looking at the motives of our clients, goals of communication or sales numbers and work our way towards the content.
EHL taught us a lot about purpose and belief and gave us an understanding that most companies do not exist to sell their services but have a belief or reason which they aim for, the How and What are simply there to follow that believe and make it happen.
4. Video and Photo content creation are gold nowadays, especially in this frenetic digital age. Among your portfolio you have prestigious name that you worked for such as Cartier and Accor Hotels. How do you manage to attract such high standard clients?
Network, Network, Network.
The EHL/AEHL community proofed to be a huge help. AEHL folks over the place. Supportive and willing to give us a chance. Word of mouth helped us a lot and in the end also the extra nightshift/weekend of work here and there. Never stop hustling. If somebody wants you to work 18 hours on a Sunday you got to make a choice: is it worth it? So far the answer has always been yes and that's something clients appreciated and come back for.
- copied from http://hospitalitymillenniart.com/people/read/item/67-brosky-media
Special thanks to Nathan Bonetti and his team for the opportunity to share out thoughts on the topics and sharing our name in their network.